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Transforming Digital Marketing with Marketing Automation: A $350+ Billion Opportunity


An Analysis of the Digital Marketing Services Ecosystem and a Review of M&A, Private Equity and VC Deal Activity in 2022/23

Marketing Automation platforms serve as an essential tool for digital marketing service providers in facilitating customer journey orchestration – customer acquisition, retention and growth objectives. The research report provides a comprehensive overview of this ever-evolving landscape, offering deep insights into pivotal trends and the growth strategies of key industry players.

Key Highlights of the Report:

  • Marketing Automation offered as part of an Integrated Suite: Integrated suite approach preferred over best of breed approach for selecting marketing technology
  • Digital Marketing and Advertisement Spending on a Rise: Digital marketing is growing rapidly with increasing adoption of analytics to deliver personalized content to customers
  • Integration with Digital Commerce Platforms: Rapid shift towards business digitization across verticals
  • Cloud, AI & ML to drive Intelligent Transformation via Digital Marketing & Marketing Automation: Strategic inclination towards digital and intelligent transformation of enterprises across industries
  • Opportunities for IT Services & BPO Companies: Highlighting untapped opportunities for IT services and BPO companies within the digital marketing and marketing automation space

Our report goes beyond the trends. We analyse the M&A, Private Equity and VC deal activity in 2022 and 2023 within the digital marketing services ecosystem, unveiling the rationale for these acquisitions.

Why Download This Report?

Download your copy of this exclusive report from Technology Holdings to gain a competitive edge and stay informed about the insights into the transformative journey of digital marketing and marketing automation. Stay ahead of industry shifts, strategic innovations, and the latest M&A and Private Equity trends shaping the future of digital marketing and marketing automation.

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