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Technology Holdings advises Plat4mation, an Elite ServiceNow Partner, on its sale to Keensight Capital and ServiceNow Ecosystem Ventures

Seller Plat4mation
Buyer Keensight Capital & ServiceNow Ecosystem Ventures
Focus Sector ServiceNow Consulting & IP
Date February 2024

Technology Holdings is pleased to announce that it has acted as the exclusive financial advisor to Plat4mation, an Elite ServiceNow Partner headquartered in the Netherlands, on its majority sale to Keensight Capital, a leading European growth buyout private equity firm and ServiceNow Ecosystem Ventures.

quote We are grateful for the exceptional advice provided by Technology Holdings throughout this transaction. Their unmatched understanding of the ServiceNow and digital transformation ecosystem, global investor network, and commitment to excellence ensured that they secured strong interest for us from blue chip private equity and strategic buyers, leading to an outstanding outcome. They maximized the outcome and strategic fit through a carefully thought-out market approach that ensured certainty of completion. The team demonstrated unparalleled ability to align our strategic goals with the right partner, delivering a result that exceeded our highest expectations - Technology Holdings truly stands out as a beacon in the investment banking landscape!
Elmer de Valk CEO, Plat4mation

Founded in 2013 and headquartered in the Netherlands, Plat4mation is one of the largest independent Elite ServiceNow Partners globally, providing end-to-end advisory, implementation, and managed services across digital, employee and customer experiences. Plat4mation has a continued focus on innovation, having developed a suite of unique proprietary products and accelerators to complement its ServiceNow capabilities and support its clients through their digital transformation journeys. Today, with a global presence in 8 countries, the company has a highly skilled team of 450+ experts with more than 1,400 certifications. Its global delivery network services enterprise clients across multiple verticals, including Consumer & Retail, Technology, Healthcare, and the Public Sector.

With its deep network in the ServiceNow ecosystem, Keensight Capital will provide key strategic and operational experience to support Plat4mation’s growth strategy, as the company accelerates growth in existing markets and benefits from access to new potential clients, markets, strategic partners, and acquisition targets. As a commitment to the ongoing relationship with ServiceNow and continued success of Plat4mation, ServiceNow Ecosystem Ventures has also been brought on board as a minority investor and will support Plat4mation in becoming a leading global ServiceNow Partner.

Elmer de Valk, CEO of Plat4mation, said: “Keensight Capital’s extensive international network and proven expertise in providing operational assistance to fast-growing and profitable companies, will be crucial for the success of our expansion strategy moving forward. The entire Plat4mation team is very excited to continue our mission to boost workforce productivity and happiness. With this investment today, we believe we are taking a step forward in achieving our growth ambition while maintaining our core values and heritage in providing our customers with best-in-class solutions.”

Arjan Hannink, Partner of Keensight Capital, added: “Plat4mation’s impressive track record in delivering value through ServiceNow’s NOW platform aligns seamlessly with Keensight’s investment focus on high-performing, innovative tech companies. We are excited about the opportunity to support the Plat4mation team in their remarkable journey of growth, leveraging our expertise and resources to help them further expand their services and geographic presence.”

David Parsons, Senior vice president of ecosystem ventures at ServiceNow, concluded: “ServiceNow Ecosystem Ventures is proud to join forces with Plat4mation & Keensight Capital in this strategic investment. Plat4mation’s industry and domain specific thought leadership and innovation will be critical to enabling customers to transform and digitize their businesses as we accelerate growth in Germany & Europe. This partnership reinforces our commitment to accelerating the adoption of GenAI enabled ServiceNow offerings & solutions to targeted buyer personas in key industries. We look forward to highlighting the key showcase wins with compelling business outcomes to follow on the journey ahead.”

Vivek Subramanyam, Founder and CEO of Technology Holdings said “We are delighted to have closed this transaction in the ServiceNow space – it is our 8th ServiceNow transaction and second in the last three months alone. With this landmark deal in the ServiceNow ecosystem, Technology Holdings continues to be the leading adviser to the ServiceNow and Digital Transformation sectors. Plat4mation is a fantastic business, and we wish Elmer, Roel, Bas and the team at Keensight all the best on their journey to become one of the leading ServiceNow partners globally!”

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