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Technology Holdings advises Williams Commerce, a market leading Global Digital Commerce Agency and Cloudfy, a B2B SaaS ecommerce platform on its strategic sale to Next 15 Group

Seller Williams Commerce
Buyer Next 15 Group
Focus Sector Digital Commerce & Digital Marketing
Date August 2023

Technology Holdings is pleased to announce that it has acted as the exclusive financial advisor to Williams Commerce (WCL), a long-established and market-leading global eCommerce and marketplace agency headquartered in the UK, and Cloudfy, a SaaS B2B ecommerce platform providing seamless integration and specialised B2B capabilities for large global organisations, on its strategic sale to Brandwidth Group, the digital customer experience specialists owned by Next 15 Group.

quote We are grateful that we found the right adviser with Technology Holdings - they provided straight talking advice combined with diligent and technically strong process execution support to deliver the right transaction for the future of Williams Commerce and Cloudfy. This combined with their outstanding work ethic, digital commerce and digital marketing industry knowledge and unwavering commitment made the Technology Holdings team feel like an extension of ours. We are thankful for their efforts and guidance to help steer us through this journey.
Robert Williams CEO of WCL and Cloudfy

Founded in 2010, with a team of 120 people, UK-based WCL helps grow brands online through Adobe Commerce, BigCommerce, Cloudfy, Shopify, Drupal, Microsoft Dynamics, digital experience design, performance marketing and enterprise software development. WCL and Cloudfy clients include Ping, Moet Hennessey, BMW, RNIB, Royal Botanical Gardens Kew, The National Gallery and UPS.

Next 15 Group plc is a group of businesses designed to help the companies it works with, optimise their brand and build mission-critical digital assets. With 4,000+ people working in 33 markets worldwide, its clients can access the capabilities of the whole Next 15 Group whichever agency is their access point.

With the acquisition of WCL and Cloudfy, Brandwidth will further enhance its digital customer experience proposition. WCL’s 70+ production team in its Indian production facility, will add significant capability, capacity, and strength to Brandwidth’s already impressive in-house production capacity as well as enhancing their 24/7 support capability.

Under the terms of the deal, WCL and Cloudfy will —like other Brandwidth Group agencies — retain their name while continuing under the leadership of their founder and chief executive officer, Rob Williams, who will work closely with Brandwidth Group founder and chief executive officer Jason Jones.

Rob Williams, WCL and Cloudfy CEO, said: “We’re incredibly excited to join the Brandwidth Group. Their goals and ethos are perfectly aligned with ours and the Brandwidth Group model enables us to retain the independent focus that’s helped us create the award-winning commerce experiences that we’re known for. Now, as part of a much larger global team we can offer complete digital customer experience capabilities to our clients at scale, on a world stage. That’s a compelling vision for our clients and for us, and we’re thrilled to be a part of it.”

Vivek Subramanyam, Founder and CEO of Technology Holdings said, “We are elated to have closed this key transaction in the digital commerce ecosystem for WCL and Cloudfy and to have delivered the perfect partner in Next 15 Group. WCL and Cloudfy’s capabilities and team are exceptional, and we wish them tremendous success in their partnership with Next 15 Group.”

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