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Technology Holdings advises B2B Marketing & Marketing Automation Specialist, Quarry on its sale to private equity fund, RTC Partners

Oct 2023
Private Equity Buyout

B2B Marketing Services & Marketing Automation

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Technology Holdings advises B2B Marketing & Marketing Automation Specialist, Quarry on its sale to private equity fund, RTC Partners
Seller Quarry
Buyer RTC Partners
Focus Sector B2B Marketing Services & Marketing Automation
Date October 2023

Technology Holdings is pleased to announce that it has acted as the exclusive financial advisor to Ontario-based Quarry on its sale to Roundtable Capital Management (RTC Partners), a New York-based private equity fund.

quote Technology Holdings was a highly effective advisor and provided valuable insights throughout the process. They brought deep knowledge of the marketing space, and we want to acknowledge their tireless work and dedication during the entire process. Their partnership with us was instrumental in getting us to this great outcome – we couldn’t have done it without them. I was particularly impressed with the depth of their global coverage for the transaction, the positioning and the calibre of the buyers that they brought to the process, resulting in Quarry finding the right private equity partner for the next stage of our journey.
Tony Mohr President & CEO, Quarry

Quarry is an award winning B2B demand marketing agency with a focus on delivering technology projects across the United States, Canada, and Europe. Established in 1973, today the company has more than 100 employees and is renowned for its digital services and extensive partnerships with leading Martech platforms including Marketo, Oracle Eloqua, Demandbase, 6 Sense, Uberflip amongst others. 

RTC Partners is a growth-focused private equity fund dedicated to long-term value creation and specializes in building middle market growth platforms. This acquisition was part of four investments by RTC Partners into industry-leading, North America-based marketing and sales services firms including fama PR, Intelisent, MarketBridge and Quarry. Bringing these firms together will establish the foundation of an integrated and data-driven platform designed to drive value creation across a wide spectrum of client marketing and sales initiatives.

“We are very excited to welcome the talented team of Quarry to the RTC family,” said Tony Brindisi, RTC Managing Partner. “The Quarry team expands our geographic footprint in Canada and U.S. and deepens our offering of solutions, especially in the marketing technology services market. In joining the RTC team, Quarry clients have access to a larger portfolio of solution offerings which would add significant value to the overall deliverables.”

“RTC has been built by an extremely dedicated team, whose talents allow us to exceed our client’s expectations. RTC allows our team to continue to grow, and their culture of exceptional people is a great fit,” said Tony Mohr, Quarry CEO. “We are looking forward to growing the combined company and allowing our people to thrive and helping our clients expand with exceptional software.”

Vivek Subramanyam, Founder and CEO of Technology Holdings said “We are delighted to have closed this key transaction in the digital marketing space. The combination of Quarry and RTC underscores the increased demand from enterprise companies for full-service digital marketing solutions, with the B2B space now fully recognised as a distinct discipline. By combining Quarry’s creative, technology and operations expertise with the capabilities and scale of the newly combined platform, the Quarry team will continue their mission to be the best B2B marketing agency in the world. We are delighted with the outcome achieved for Quarry and RTC Partners and wish Tony, Richard, Mandey and Meredith, the very best on the next leg of their journey!”

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