Founded in 2010, with a team of 120 people, UK-based WCL helps grow brands online through Adobe Commerce, BigCommerce, Cloudfy, Shopify, Drupal, Microsoft Dynamics, digital experience design, performance marketing and enterprise software development. WCL and Cloudfy clients include Ping, Moet Hennessey, BMW, RNIB, Royal Botanical Gardens Kew, The National Gallery and UPS.
Next 15 Group plc is a group of businesses designed to help the companies it works with, optimise their brand and build mission-critical digital assets. With 4,000+ people working in 33 markets worldwide, its clients can access the capabilities of the whole Next 15 Group whichever agency is their access point.
With the acquisition of WCL and Cloudfy, Brandwidth will further enhance its digital customer experience proposition. WCL’s 70+ production team in its Indian production facility, will add significant capability, capacity, and strength to Brandwidth’s already impressive in-house production capacity as well as enhancing their 24/7 support capability.
Under the terms of the deal, WCL and Cloudfy will —like other Brandwidth Group agencies — retain their name while continuing under the leadership of their founder and chief executive officer, Rob Williams, who will work closely with Brandwidth Group founder and chief executive officer Jason Jones.
Rob Williams, WCL and Cloudfy CEO, said: “We’re incredibly excited to join the Brandwidth Group. Their goals and ethos are perfectly aligned with ours and the Brandwidth Group model enables us to retain the independent focus that’s helped us create the award-winning commerce experiences that we’re known for. Now, as part of a much larger global team we can offer complete digital customer experience capabilities to our clients at scale, on a world stage. That’s a compelling vision for our clients and for us, and we’re thrilled to be a part of it.”
Vivek Subramanyam, Founder and CEO of Technology Holdings said, “We are elated to have closed this key transaction in the digital commerce ecosystem for WCL and Cloudfy and to have delivered the perfect partner in Next 15 Group. WCL and Cloudfy’s capabilities and team are exceptional, and we wish them tremendous success in their partnership with Next 15 Group.”