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Technology Holdings advises Brainvire, a leading global Digital Commerce and Digital Marketing agency, on its merger with Said Differently

Seller Brainvire
Buyer Said Differently
Focus Sector Digital Commerce & Digital Marketing
Date June 2024

Technology Holdings is pleased to announce that it has acted as the exclusive financial advisor to Brainvire, a leading global Digital Commerce, Digital Marketing and Digital Engineering firm focused on omni-channel and headless commerce implementations on Adobe Commerce, Odoo Commerce, Shopify, Big Commerce and Salesforce platforms, on its merger with Said Differently, a Falfurrias Capital portfolio company.

quote Engaging Technology Holdings as our advisor marked a pivotal moment for us. We were seeking a partner for the next phase of our growth and this merger with Said Differently is the perfect strategic partnership for us. From the outset, TH’s exceptional expertise in the Digital Transformation, Digital Commerce and Digital Marketing sectors, meticulous attention to detail, and comprehensive understanding of the global buyer landscape was outstanding. Technology Holdings’ team effortlessly navigated complex negotiations with ease, providing invaluable advice throughout the process. We are deeply grateful to the entire Technology Holdings team for their support and guidance.
Chintan Shah CEO, Brainvire

Founded in 2012, Brainvire is an Adobe Gold Partner which provides a wide range of Digital Commerce implementation services along with Odoo Commerce ERP integration services to leading businesses in the US, Middle East, India and Singapore. It also has strong digital engineering arm, with a special focus on Augmented Reality and Artificial Intelligence enabled focused software development work. Brainvire employs over 1,100 people globally and is one of the key digital transformation players in the market, with expertise in the Retail and Fintech verticals.

Said Differently, founded in 2020 and with headquarters in Washington, D.C., specializes in creative, marketing strategy and customer experience work. Brainvire adds scale, market leading offerings and strategic offshore delivery capabilities for Said Differently.

Linda Boff, CEO of Said Differently, said “the addition of Brainvire lets Said Differently offer clients a ‘lighter-weight’ option to do digital transformation work, which could include building apps or artificial-intelligence algorithms, compared with similar operations from larger advertising holding companies or digital transformation companies.”

Chintan Shah, Brainvire Founder, said “When we launched Brainvire more than a decade ago, our goal was to create best-in-class technology and engineering with unbeatable value and service. Our core thesis hasn’t changed over the years even as the industry has evolved, and that evolution in what clients need makes us even more excited for the opportunities ahead. Bringing Brainvire and Said Differently together creates a completely modern, full-service offering that merges the technical and creative sides to deliver the most client-friendly, value-driven end-to-end solution in the market.”

Vivek Subramanyam, Founder and CEO of Technology Holdings added “We are absolutely delighted to advise the all-star Brainvire team on this marquee transaction – our 44th Digital Transformation deal. At Technology Holdings, we pride ourselves on leaving no stone unturned for our clients. This deal resonates with that philosophy and further demonstrates Technology Holdings’ deep coverage of the global strategic and private equity buyer markets. We wish Brainvire every success in this strategic partnership with Said Differently.”

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