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Technology Holdings advises Brightgen, one of the largest Salesforce partners globally, on its strategic sale to Omnicom

Seller Brightgen
Buyer Omnicom
Focus Sector Salesforce Consulting
Date November 2021

Technology Holdings is pleased to announce that it has acted as the exclusive financial advisor to BrightGen on its strategic sale to Credera, part of Omnicom Precision Marketing Group, the digital and customer relationship management specialist practice area within Omnicom Group Inc.

quote We started our journey with Technology Holdings 2 years back pre-COVID and we can confidently say we’re extremely happy with our decision to appoint them to help us find the right partner for BrightGen - we’re delighted with the outcome and would like to thank TH for their incredible efforts. From our first meeting at Dreamforce in the US, TH recognized our unique proposition as the largest independent Salesforce partner in the region and ran a structured and highly professional sale process to find the optimal strategic partner and achieve a premium valuation for the business. They secured numerous offers from buyers globally, leveraging their extensive buyer relationships and deep expertise in the Salesforce ecosystem and delivered a fantastic outcome for us! The TH team worked incredibly hard and were always by our side throughout the process as we navigated through the twists and turns of the transaction, providing us with sound advice and helping us find solutions to the challenges and complexities of the deal. We have found a great partner in Omnicom, and we look forward to working with them in the next phase of BrightGen’s journey.
Rob Stevens Co-CEO & Co-Founder, Brightgen
Martin Tyte Co-CEO & Co-Founder, Brightgen

Headquartered in the UK, Brightgen is one of the largest independent Salesforce Summit partners and has been creating customer success globally for 15 years. The company specializes in the design, delivery and implementation of solutions for some of the world’s largest companies across the media, financial services, travel and transport, and education industries. BrightGen also has a market leading suite of proprietary IP with a vertical focus built on the Salesforce platform. BrightGen’s management team will continue to lead the company and carry forward the company’s brand, culture and values.

Justin Bell, President and CEO of Credera said “We remain committed to prioritizing investment in organizations that create remarkable customer experiences with meaningful outcomes for our diverse client base, and we have tremendous confidence that BrightGen’s depth of expertise will better enable us to do just that. We saw in BrightGen a clear strategic fit, as well as a strong cultural alignment with shared values for excellence and integrity.”

Rob Stevens and Martin Tyte, Co-CEOs and Co-Founders of BrightGen said “BrightGen is ready to take the next step in our growth through a partnership with Credera and Omnicom. Together, we have the strategic vision and cultural fit that will expand our capabilities and accelerate our growth. We started our journey with Technology Holdings 2 years back pre-COVID and we can confidently say we’re extremely happy with our decision to appoint them to help us find the right partner for BrightGen – we’re delighted with the outcome and would like to thank TH for their incredible efforts.”

Vivek Subramanyam, Founder and CEO of Technology Holdings said “As a firm, we’re incredibly proud to have advised on this landmark and game changing deal in the Salesforce ecosystem. Having completed 5 Salesforce transactions across Europe, the Americas and Asia-Pacific, TH is the most active global investment bank within the Salesforce ecosystem, with BrightGen truly being the jewel in the crown. We wish Rob, Martin and the BrightGen team tremendous success in their partnership with Omnicom.”

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